To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.
The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Starting 1st of October, accelerated budget delivery will no longer be available on Search campaigns, Shopping campaigns or shared budgets.
If you currently use accelerated delivery in any of your campaigns Google is recommending switching to standard delivery. Then utilise a maximum click or maximum conversion strategy.
What Google has to say,
“Accelerated delivery does not help in better utilisation of budgets. Campaigns limited by budget and using accelerated budget likely see higher average Cost-per-click (CPC) due to the higher auction pressure in the early hours.”
Richard’s thoughts,
From Googles point of view, I can see how accelerated delivery may interfere with their machine learning/smart bidding algorithms. This is however yet another feature they are taking away from the user, as they believe their robots know best. Maybe someday they will but for now, it’s never been more important to have a marketing agency on your side.
At Planit Scotland, we are Google & Bing Accredited and help our clients navigate the ever-changing world of Google.
Let us help you tackle that to-do list, want to know more #JustAskPlanit